Retail AR Campaign

CM&D partnered with History & Heraldry to create a WebAR retail activation that brought the brand’s mascot to life through a playful, QR-triggered experience designed to capture shopper attention and drive in-store engagement.

Overview

History & Heraldry was looking for a new way to engage both retail partners and consumers in an increasingly competitive market. The company wanted an experience that could live directly at the point of sale, spark curiosity, and give shoppers a memorable reason to stop, interact, and connect with the brand in a crowded retail environment.

CM&D designed and developed a WebAR activation that allowed customers to scan a QR code on product displays and instantly watch the company’s mascot come to life on their phones. The experience was built to be lightweight, accessible, and easy to share, making it well-suited for retail settings where speed and simplicity matter. Rather than requiring a dedicated app download, the activation used web-based social AR delivery to lower friction and increase the likelihood of participation.

To support the project, CM&D helped identify the right distribution approach based on customer behavior and platform accessibility. Research showed there was an 85% likelihood that History & Heraldry’s target customers would already have a Facebook account, making Spark AR an efficient and cost-effective platform choice for launch. The result was a campaign designed not only to entertain, but to fit the practical realities of retail engagement and shopper behavior.

The Goal:

Create an in-store AR campaign that helps History & Heraldry engage shoppers, support retail partners, and stand out more effectively at the point of purchase. The broader goal was to use accessible immersive technology to drive attention and interaction without adding friction to the customer experience.

Our Approach:

CM&D approached the project with a focus on accessibility, retail practicality, and brand engagement. The experience needed to be fast to access, easy to understand, and playful enough to make an impression in a retail environment. We combined WebAR, social platform distribution, creative development, and 3D asset production to create an activation that felt polished while remaining simple for shoppers to use on the fly.

Key elements of the project included:

  • WebAR strategy for retail shopper engagement
  • Target audience behavior analysis
  • Spark AR experience design and development
  • QR-triggered point-of-sale activation
  • 3D modeling and animation of the brand mascot
  • Voiceover scripting and recording
  • Custom music and audio support
  • Distribution planning and launch support

By selecting a platform already familiar to the target audience, CM&D helped History & Heraldry reduce implementation friction while also controlling project costs. The final activation gave the brand a more engaging retail presence and a flexible AR campaign that could be extended across point-of-sale materials over time.

Client:

The H&H Group

Partner:

Retail Clients

Format:

Augmented Reality Retail Activation

The Results

“CM&D delivered on all of our expectations and lived up to their promise.”

Patrick CarrCEO at The H&H Group

A WebAR Retail Activation for Shopper Engagement

The project gave History & Heraldry a more interactive way to connect with shoppers directly at the shelf, using QR-triggered AR to turn a retail display into a branded experience. By combining accessibility, platform strategy, and playful creative execution, the campaign helped the brand stand out in-store without requiring a dedicated app.

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