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XR. Engineered for Scale

We help organizations architect immersive rollouts — with strategy, structure, and support.

You Wouldn't Build a House Without an Architect...

So Why Roll Out Immersive Technology Without a Plan?

We help organizations move from pilot → scale with: 

  • Strategic alignment of goals, stakeholders, and outcomes
  • End-to-end solutions for hardware, software, and implementation
  • Hands-on training for technical teams, end users, and organizational leaders
  • Scalable systems for governance, metrics, and long-term adoption

Hardware-agnostic. Platform-neutral. Always system-first.

CM&D is the implementation firm behind the largest statewide  education XR rollout in U.S. history.

We’ve spent eight years on the front lines — running an award-winning immersive agency, building VR content, and watching millions in hardware and software fall short. So we decided to change that.

We’re not a vendor. We’re not a dev shop. We’re the architecture firm behind successful XR, building the systems, blueprints, and frameworks that help institutions do immersive right — from day one to day 1,000.

https://www.youtube.com/watch?v=vsDaxX2Lim4

We’ve seen what happens when it goes wrong.

  • A university buys headsets — but there’s no plan for training
  • A workforce program licenses software — but no one aligns the stakeholders.
  • A government agency launches a pilot — only to lose momentum six months in.
  • Closets full of unused hardware. PDFs collecting dust.
  • Champions burned out, and budgets gone.

It’s not for lack of effort.
It’s because no one planned the system.

The Framework Behind the Nation’s Largest XR Rollout

The reasons why XR programs fail aren’t tech problems. They’re implementation problems. The good news? Every one of them is solvable — if you plan the system right.

Success Snapshot:

“Most vendors deliver just hardware or software, CMD delivered a full implementation - technology, training, support. The comprehensive system we needed to scale this program across the state.”

Ben Moritz, President, Wyoming Community College Commission

Ricky and his team are pros! They made it effortless and the final results looks fantastic. Highly recommended.

Josh BaerFounder, Capital Factory

You guys made us look cool!

Kathrin BrewerPresident & CEO, Make-a-Wish Central & South Texas

This was my first experience doing any VR work, so I had no idea what to expect. Ricky and his team took my concept and put it into action that worked!

Brandon VinyardDirector of Marketing, National Museum of the Pacific War

We had a great experience working with CM&D and would highly recommend their services to other agencies. It was a pleasure collaborating with them and our client was really pleased with their work!

John BrewsterDigital Strategist, Sherry Matthews Advocacy Marketing

It made me really aware of what was going on as I was driving and the need to pay attention to bicyclists and pedestrians who always have the right of way on the road.

Otis GossettD.C. Resident

WOW! Thank you! This is really going to set us apart for new audiences and exhibitor prospects. Very exciting!

Laura Van ZeylVP of Lighting Technology Development & Marketing, Dallas Market Center

Ricky's the amazing AR/VR visionary behind Harbinger's glove sizer. He single-handedly educated our entire office about the powers of immersive media and I'm forever grateful!

Sierra CookMarketing Director, Implus/Harbinger Fitness

Ricky joined us on a cross-country filming project and he proved to be indispensable. Not only did he direct, film and produce top-quality VR videos, he really helped us to think through our goals and strategy for the project.

Joe TroyenPenPal Schools, Founder & CEO

We chose CM&D based on their ability to work within our budget, their timely and professional communication, their creativity, and their proven track record within the VR video industry. From ideation to execution, CM&D produced exactly what we needed.

Mark DanforthPenPal Schools, Co-Founder & Chief Learning Officer

There are many agencies out there that say they can do VR, CM&D was the only one that I talked with that was able to prove to me they knew how to do what we were looking for. The team took my vision and put it to work creating a sales and recruiting tool that has already paid dividends.

Jeff MarcouxTtec. VP, Marketing

The CM&D team was very hands-on in explaining the technology and guiding us as we developed the app’s user experience. The technical expertise with animations and dedication to bringing our trail visuals to life in a fun and engaging way truly paid off.

Brittani KaimWSP Global, Communications & Public Involvement Manager

Excellent app to use while walking the new trail. It was interactive, fun and had so many interesting facts! Great use of AR technologies.

SusanAustin Resident & Trail User

Wow, this feels like I am actually holding a wrench in my hand! I’ve never experienced something like this before.

Jasmine A.Total Parco Event Attendee

Ha! It feels like am actually in the car riding along with the Johan. This is intense!

Brock J.Experience Beta Test Subject

The digital era has enabled Pepsi to connect and reach a wider audience than ever before. We wanted to create an experience that allowed our fans to connect and experience a game they love in a memorable way.

Umair S.Assistant Marketing Manager. Pepsi Co

I’ve heard people say they hear voices, but I’ve never seen something make it so
real. I think this will help me when I’m talking to (patients) and they’re not responding.

Terry S.Registered Nurse, Western State Hospital

This VR training will prepare people for the job ahead while helping staff, who are often young and inexperienced with the unpredictable situations that happen in a psychiatric facility and build empathy for those who have been diagnosed with a mental illness.

Cheryl StrangeWA State DSHS Secretary

Thank you for all your hardware on such a thigh timeline! We really enjoyed working with you guys and appreciate your help in bringing the SFE experience to life through VR.

Lia SAccount Manager, MODIntelechy (SFE - Agency of Record)

Thank you to CM&D for working with our team to create a killer VR experience!

Karri M.Executive Producer, Los York

Our Chief Creative Officer and Creative Director really liked the final product! Loved the story and the emotion. We are going to be submitting the VR experience to a bunch of awards shows. It was well produced and very logical to use.

John S.Senior Producer, McCann Health

CM&D delivered on all of our expectations and lived up to their promise.

Patrick C.History & Heraldry, CEO

Thank you for all the hard work…We look forward to celebrating the publication of the application with you soon!

Dr. Carol S.South Mountain Community College, Residential Faculty

“We’ve worked with a lot of tech firms. CM&D is different. They understood our vision and helped us actually execute it — not just talk about it.”

Lead Librarian, LCCC