About CM&D
From Award-Winning Production to Pioneering Immersive Media Consulting
CM&D launched in 2016 as an award-winning immersive production studio, working hands-on with our clients to explore what VR and AR could do. We’ve built powerful experiences, cinematic simulations, and story-driven learning environments.
Production remains a core part of who we are. But as our production work expanded, so did our perspective.
We saw how immersive experiences thrive when infrastructure, ownership, training, and integration are designed alongside the content itself.
So we expanded our role.
Today, we bring production depth and system design together, ensuring immersive technology is both compelling and operationally sound.
That evolution means our clients get the best of both worlds:
Immersive content that engages and performs, and the strategic, operational foundation required to deploy it successfully at scale. Whether we’re guiding implementation or producing custom experiences, everything we do is designed to ensure immersive technology actually works in the real world.
Built on Experience, Proven by Impact
CM&D brings together award-winning immersive production experience and real-world implementation leadership. Our work spans custom VR/AR development, large-scale deployment strategy, and system design that helps immersive technology perform beyond the pilot phase.
Highlights include:
- Top-rated VR/AR production studio
- Largest statewide VR rollout in U.S. history
- Creators of the SITE Framework
- Trusted by institutions, agencies, and global brands
That combination of production depth and implementation expertise is what allows us to deliver immersive work that is both ambitious and built to last.
A Better Approach to VR Implementation
Aligning Immersive Production & System Strategy
Immersive technology performs best when execution and planning move together. We design and build VR and AR experiences that are technically sound, purposeful, and ready for real-world use, while also helping organizations align ownership, infrastructure, training, and measurement for long-term success.
Our approach includes:
- Purpose-driven immersive production
- System-level implementation planning
- Stakeholder, training, and support alignment
- Long-term adoption and measurement strategy
The result is immersive technology that launches with confidence, gains traction internally, and continues delivering value over time.
Our Leadership Team
Ricky Holm is the founder and creative force behind CM&D. Since launching the company in 2016, he has led award-winning immersive VR and AR initiatives for higher education, government, and enterprise clients, including spearheading the largest immersive technology rollout in higher education history.
With degrees from the University of Washington’s Foster School of Business and Vancouver Film School, Ricky blends business discipline with creative vision. His background spans operations, sales, and production, shaping a practical, detail-driven approach to immersive technology. When he’s not leading CM&D, he’s traveling, volunteering, experimenting in the kitchen, or searching for the best donut shop around.
Jeremy Luby leads marketing and strategy at CM&D, bringing deep experience across technology, marketing, and operations. He supports the firm’s most complex projects, helping translate ambitious ideas into executable, high-impact outcomes.
Before CM&D, Jeremy founded and scaled businesses, contributed to major acquisitions, and led initiatives in startups and corporate environments. Known for his hands-on, strategic mindset, he thrives in complex settings. Outside of work, his adventures – from walking the Camino de Santiago to hitchhiking across Patagonia – shape his calm, creative approach to problem-solving.
Wes Evans is CM&D’s Creative Director, leading storytelling and creative execution across immersive projects, bringing a filmmaker’s eye to everything from narrative development and tone to pacing, performance, and polish. With more than a decade of experience crafting stories through music videos and short films under Icarus Burning Productions, Wes helps turn big ideas into emotionally resonant work that audiences actually remember.
Raised in a one-stoplight Texas town and now based in Austin, Wes’s love of storytelling started early, shaped by long bus rides and a steady habit of turning everyday moments into scenes. Outside of CM&D, he continues creating in the film world and is stepping into feature work as a director, always chasing that sweet spot where craft, clarity, and feeling meet.
M.A. Malik leads technology strategy and engineering execution at CM&D, with more than a decade of experience building high-performing teams and scalable immersive platforms. His work spans government programs, enterprise deployments, and venture-backed startups, helping turn ambitious ideas into stable, production-ready systems that can scale.
With deep experience across XR, real-time 3D, and emerging technologies, Malik is known for calm, disciplined leadership at the intersection of product, engineering, and business strategy. Outside of work, he’s usually experimenting with the latest AI tools and workflows, tinkering with new tech stacks just to see what they can do, and keeping a curious eye on global advancements, because for him, staying ahead isn’t just part of the job, it’s part of the fun.