Many people confuse 360° video for VR, VR for AR, and so on. Let’s start by setting the story straight. The term ‘immersive media’ can be used to describe all three of the following technologies…

360° Video

360° video is a type of video captured by filming in all directions simultaneously. The final product is a round, or spherical video as opposed to a flat, rectangular video as with traditional video production. These videos allow the users to ‘look around’ in all directions from a single vantage point. 360° video can be:

  • Animated or Live Action
  • Streamed Live
  • Include Titles, Graphics, Animations, etc.

Virtual Reality: VR

Virtual Reality (VR) is a three dimensional, computer generated (CG) ‘virtual environment’ that allows users to interact with their surrounds. These experiences require some form of HMD (head mounted display or headset) to be enjoyed to the fullest. The easiest way to think of VR is imagine being ‘inside’ a video game that you can fully interact with. Key factors of VR include:

  • CG Environments
  • Interactivity
  • HMD Viewing

Augmented Reality: AR

Augmented Reality (AR) superimposes digital assets ‘over the real world’ versus blocking out the surrounding world environment as with 360° video and VR. These experiences react to their surroundings in real-time, are interactive, and can be viewed on most modern mobile devices and tablets. There are also wearable AR devices, but they have yet to become widely available. I guess the matrix will have to wait! AR experiences:

  • Superimposing Digital Assets Over The Real World
  • Are Interactive
  • Can Be Viewed on Mobile Device, Tablets and Wearables

Interested in learning more!?

We offer an Immersive Media training session covering the following topics:

  • Terminology
  • Best Practices
  • Distribution Tactics
  • Analytics and Tracking
  • Future Predictions
  • Hands on demos
  • And More…

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