Goal
Develop an event activation that engages with audiences young and old to help improve pedestrian and cyclist safety on roads in the Washington DC metropolitan area.
Action
Faced with the top scenarios where pedestrians and cyclists are injured on DC roadways, users get a chance to test (and improve!) their skills as a vigilant driver.
Outcome
Engaging with tens of thousands of event attendees and garnering hundreds of news stories, the final VR experience was so successful, MWCG renewed the project for an additional year.
Our Clients
We’ve had the pleasure of helping some of the greatest brands on the planet create stunning VR content and share their stories with the world.
