“For less than $200 bucks, you can tour the moon, visit a museum in Prague or sit front row at the World Cup in Russia, all without leaving the comfort of your couch.”
When was the last time you bought something online? Probably fairly recently. And there’s a good chance that pair of shoes, or that rug or that fancy new uber-blender didn’t quite match the description you had in your mind. But what if you could see that rug in your house before you hit the buy button? Or what if you could try on those fancy new sneakers from the comfort of your living room without having to enter your credit card number? Want to see how that blender really looks in your kitchen? Well, guess what, thanks to the power of Extended Reality (XR) now you can! (XR includes virtual reality and augmented reality experiences as well as 360° video).
XR gives brands the opportunity to engage with customers in ways never before possible. Let’s have a look.
The Brand: BMW
The Campaign: Leveraging social media influencers and the power of 360 video.
The Result: BMW created their most successful digital campaign in the brands history, capturing more than 190 million video views, resulting in a 40% increase in brand mentions across all social channels.
The Brand: Nike
The Campaign: To help launch the 30th anniversary Air Jordan basketball shoe, Nike used Snapchat AR lens giving users the ability to re-live MJ’s famous free-throw line dunk.
The Result: The new line of Nike shoes sold out in 28 minutes!
The Brand: Disney & Verizon
The Campaign: Timed alongside the release of the Star Wars: The Last Jedi, Verizon gave customers the opportunity go inside the film with a special VR experience only available at participating retail locations.
The Result: There was a line around the block and within a few hours all 200,000 custom branded cardboard VR headsets were gone. Let me say that again, there was a line around the block, to get into a telecom retail store.
The XR industry is expected to grow by more than 20x over the next three years. Companies like Google, Facebook, Samsung, Intel and Apple (just to name a few) are investing billions into the underlying technology powering these experience, making it easier than ever to leverage these powerful, engaging new tools.
As marketers, we all know word-of-month is a powerful tool and today you have the power to make a splash, grab those headlines, and gain that earned media. Give your audience something to talk about and share with their friends!
Don’t know where to start when it comes to XR? Give us a call today and let us help you build your 2020 immersive media strategy, donuts included.
