{"id":989,"date":"2018-12-02T18:58:36","date_gmt":"2018-12-02T18:58:36","guid":{"rendered":"https:\/\/chocolatemilkdonuts.com\/?post_type=work&p=989"},"modified":"2023-02-28T13:55:28","modified_gmt":"2023-02-28T19:55:28","slug":"pepsi-co-virtual-reality-virtual-reality-event-activation","status":"publish","type":"work","link":"https:\/\/chocolatemilkdonuts.com\/work\/pepsi-co-virtual-reality-virtual-reality-event-activation\/","title":{"rendered":"Pepsi Co"},"content":{"rendered":"\n

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Realizing your childhood dreams thanks to the power of VR…and building brand loyalty in the process<\/h3>\n\n\n\n

Babe Ruth, Michael Jordan, Serena Williams…Many of us had dreams of fame and fortune playing under the brights lights as we idolized the sporting world\u2019s greatest names as children and young adults; an experience few ever get to realize. Leveraging the power of interactive virtual reality, Pepsi Co gave that exact opportunity to a few thousand lucky cricket fans, strengthening brand loyalty in the process.<\/p>\n<\/div><\/div><\/div>\n\n\n\n

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Goal<\/h4>\n<\/div><\/div>\n\n\n\n
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Create a captivating event activation that engages with cricket fans of all ages to help build brand loyalty and advocacy for Pepsi Co.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Action<\/h4>\n<\/div><\/div>\n\n\n\n
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Design and develop a virtual reality experience allowing fans to step onto one of the world\u2019s greatest cricket pitches and try their hand against a seasoned pro.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Outcome<\/h4>\n<\/div><\/div>\n\n\n\n
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A successful event activation that gave thousands of fans the opportunity to realize their childhood dreams and enjoy an experience they won\u2019t soon forget.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n

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