{"id":974,"date":"2019-10-30T01:47:33","date_gmt":"2019-10-30T01:47:33","guid":{"rendered":"https:\/\/chocolatemilkdonuts.com\/?post_type=work&p=974"},"modified":"2023-09-21T12:55:35","modified_gmt":"2023-09-21T17:55:35","slug":"img-reinventing-motorsports-360-video","status":"publish","type":"work","link":"https:\/\/chocolatemilkdonuts.com\/work\/img-reinventing-motorsports-360-video\/","title":{"rendered":"IMG"},"content":{"rendered":"\n
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Reinventing the motorsports fan experience with live<\/em> 360 video and interactive virtual reality<\/h3>\n\n\n\n

From Netflix to IGTV to video game consoles, the way we consume media has radically shifted in the past decade, a trend wreaking havoc on industries unwilling to adapt. Live sporting events once drew some of the largest TV viewership numbers in history, but have been slowly dwindling as audiences find entertainment elsewhere. We partnered with IMG and the World Rallycross racing series to bring a much-needed shift in the way fans experience the world of motorsports.<\/p>\n<\/div><\/div><\/div>\n\n\n\n

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Goal<\/h4>\n<\/div><\/div>\n\n\n\n
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Envision a completely new fan experience for rallycross enthusiasts and the motorsports industry as a whole.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Action<\/h4>\n<\/div><\/div>\n\n\n\n
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Develop a spec project demonstrating the legitimacy of the concept and its ability to be executed.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Outcome<\/h4>\n<\/div><\/div>\n\n\n\n
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The world\u2019s first virtual reality experience that allows fans to ride \u2018on-board\u2019 during live racing events.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n

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