{"id":53,"date":"2018-02-28T12:00:12","date_gmt":"2018-02-28T12:00:12","guid":{"rendered":"http:\/\/donuts4life.wpengine.com\/?post_type=work&p=53"},"modified":"2023-09-21T13:05:45","modified_gmt":"2023-09-21T18:05:45","slug":"capital-factory-360-virtual-tour","status":"publish","type":"work","link":"https:\/\/chocolatemilkdonuts.com\/work\/capital-factory-360-virtual-tour\/","title":{"rendered":"Capital Factory"},"content":{"rendered":"\n
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Engaging with customers and brand building with 360 video <\/h3>\n\n\n\n

As the co-working industry continues to grow and new competition enters the market, it\u2019s important for the incumbents to stay relevant and ahead of the game. Capital Factory<\/a>, a co-working space in Austin, TX, was looking for an innovative way to stand out from their competition and let potential customers know what makes them unique: community.<\/p>\n<\/div><\/div><\/div>\n\n\n\n

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Goal<\/h4>\n<\/div><\/div>\n\n\n\n
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Create a social media-ready experience that connects with viewers and drives brand awareness within the local market.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Action<\/h4>\n<\/div><\/div>\n\n\n\n
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Following a story-driven approach, CM&D produced a stunning 360 video<\/a> experience designed for distribution on the most popular social media platforms.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Outcome<\/h4>\n<\/div><\/div>\n\n\n\n
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The final experience became the most viewed piece of content ever produced by Capital Factory and crushed industry average engagement benchmarks.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n

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