{"id":50,"date":"2018-03-28T12:00:43","date_gmt":"2018-03-28T12:00:43","guid":{"rendered":"http:\/\/donuts4life.wpengine.com\/?post_type=work&p=50"},"modified":"2023-09-21T13:03:21","modified_gmt":"2023-09-21T18:03:21","slug":"dmc-360-video-production","status":"publish","type":"work","link":"https:\/\/chocolatemilkdonuts.com\/work\/dmc-360-video-production\/","title":{"rendered":"Lightovation"},"content":{"rendered":"\n
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Disrupting a legacy industry with 360 video<\/h3>\n\n\n\n

The Dallas Market Center<\/a> is one of the most complete wholesale trade resources in the world with millions of buyers visiting the location each year. However, with increased pressure from online options and new competitors entering the market, the DMC must stay innovative and keep traffic numbers up. With hundreds of thousands of dollars invested in new amenities and a state-of-the-art innovation center, they were looking for an innovative way to share their story and attract new buyers. <\/p>\n<\/div><\/div><\/div>\n\n\n\n

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Goal<\/h4>\n<\/div><\/div>\n\n\n\n
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With a new Innovation Center and annual Lightovation show, the Dallas Market Center (DMC) is making waves in an industry ripe for disruption (interior design and lighting). And they were looking for an original way to share their story.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Action<\/h4>\n<\/div><\/div>\n\n\n\n
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CM&D worked with the DMC to create an engaging 360 video that highlighted the center’s unique attributes and industry-shifting innovations. <\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Outcome<\/h4>\n<\/div><\/div>\n\n\n\n
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The final product was an immersive experience that gave retail buyers around the world an inside look at how the DMC is doing things differently.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n

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