{"id":36,"date":"2018-08-28T12:00:24","date_gmt":"2018-08-28T12:00:24","guid":{"rendered":"http:\/\/donuts4life.wpengine.com\/?post_type=work&p=36"},"modified":"2023-09-21T12:57:50","modified_gmt":"2023-09-21T17:57:50","slug":"street-smart-360-video-vr-development","status":"publish","type":"work","link":"https:\/\/chocolatemilkdonuts.com\/work\/street-smart-360-video-vr-development\/","title":{"rendered":"Metropolitan Washington Council of Governments"},"content":{"rendered":"\n
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Keeping Washington DC streets safe with virtual reality<\/h3>\n\n\n\n

Having seen the success of the Look Twice project in Texas, the Metropolitan Washington Council of Governments<\/a> (MWCG) wanted to leverage a similar concept and put it to work for pedestrian and cyclist safety. Using the latest in interactive 360 video and VR, CM&D was able to help MWGC develop an engaging event activation that went on to touch thousands.<\/p>\n<\/div><\/div><\/div>\n\n\n\n

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Goal<\/h4>\n<\/div><\/div>\n\n\n\n
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Develop an event activation that engages with audiences young and old to help improve pedestrian and cyclist safety on roads in the Washington DC metropolitan area.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Action<\/h4>\n<\/div><\/div>\n\n\n\n
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Faced with the top scenarios where pedestrians and cyclists are injured on DC roadways, users get a chance to test (and improve!) their skills as a vigilant driver.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Outcome<\/h4>\n<\/div><\/div>\n\n\n\n
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Engaging with tens of thousands of event attendees and garnering hundreds of news stories, the final VR experience was so successful, MWCG renewed the project for an additional year.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n

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