{"id":1776,"date":"2023-03-06T13:14:28","date_gmt":"2023-03-06T19:14:28","guid":{"rendered":"https:\/\/chocolatemilkdonuts.com\/?post_type=work&p=1776"},"modified":"2023-09-21T12:49:39","modified_gmt":"2023-09-21T17:49:39","slug":"watchover-voodoo-sparkar-experience","status":"publish","type":"work","link":"https:\/\/chocolatemilkdonuts.com\/work\/watchover-voodoo-sparkar-experience\/","title":{"rendered":"Watchover Voodoo – SparkAR Experience"},"content":{"rendered":"\n
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Surprise and delight with augmented reality<\/h3>\n\n\n\n

History and Heraldry, makers of Whatover Voodoo – a line of edgy, caring, and humorous keychain-sized voodoo dolls – came to CM&D looking for an exciting new way to engage with retail partners and customers. The firm was experiencing pressure from new competitors entering the market and was seeking a unique way to \u2018surprise and delight\u2019 its customers at the retail level. By combining one of the most popular social media platforms on the planet with the power of augmented reality, CM&D was able to help History and Heraldry find its magic spark.<\/p>\n<\/div><\/div><\/div>\n\n\n\n

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Goal<\/h4>\n<\/div><\/div>\n\n\n\n
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Develop an in-store consumer experience that surprises and delights both retail partners and customers.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Action<\/h4>\n<\/div><\/div>\n\n\n\n
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Leveraging the latest in social AR technology, users get to see a Voody <\/em>(the firm’s most popular voodoo doll) come to life and bust a move <\/em>right before their eyes.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Outcome<\/h4>\n<\/div><\/div>\n\n\n\n
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A fun, accessible, and easily sharable AR experience that helps History and Heraldry stand out from its competitors directly at the point of purchase.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n

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\"augmented