{"id":1247,"date":"2023-06-30T15:20:31","date_gmt":"2023-06-30T20:20:31","guid":{"rendered":"https:\/\/chocolatemilkdonuts.com\/?post_type=work&p=1247"},"modified":"2023-09-23T17:32:31","modified_gmt":"2023-09-23T22:32:31","slug":"sanofi_vr_experience","status":"publish","type":"work","link":"https:\/\/chocolatemilkdonuts.com\/work\/sanofi_vr_experience\/","title":{"rendered":"Sanofi (Cablivi)"},"content":{"rendered":"\n
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Identify, diagnose, and treat a rare and deadly blood disorder in virtual reality<\/h3>\n\n\n\n

aTTP is a rare and deadly blood disorder. Left untreated it has a mortality rate of roughly 90%. Sanofi recently developed a new drug that can dramatically reduce these shocking numbers. To help inform and educate doctors on this new life-saving treatment, McCann Health New Jersey and CM&D teamed up to create an immersive experience that gives physicians the opportunity to practice identifying, diagnosing, and treating this deadly disease in virtual reality. <\/p>\n<\/div><\/div><\/div>\n\n\n\n

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Goal<\/h4>\n<\/div><\/div>\n\n\n\n
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Educate doctors about a rare and deadly blood disorder while communicating the benefits of a new life-saving drug.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Action<\/h4>\n<\/div><\/div>\n\n\n\n
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Develop an interactive VR experience that allows physicians to practice identifying, diagnosing, and treating in a zero-consequence environment.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Outcome<\/h4>\n<\/div><\/div>\n\n\n\n
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An award-winning choose-your-own-adventure-style VR experience that engages and educates doctors.  <\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n

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