{"id":86,"date":"2018-12-18T16:49:00","date_gmt":"2018-12-18T16:49:00","guid":{"rendered":"http:\/\/donuts4life.wpengine.com\/?p=86"},"modified":"2022-09-08T14:42:41","modified_gmt":"2022-09-08T19:42:41","slug":"3-vr-campaigns-that-got-it-right","status":"publish","type":"post","link":"https:\/\/chocolatemilkdonuts.com\/3-vr-campaigns-that-got-it-right\/","title":{"rendered":"Three VR campaigns that got it right!"},"content":{"rendered":"\n
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“For less than $200 bucks, you can tour the moon, visit a museum in Prague or sit front row at the World Cup in Russia, all without leaving the comfort of your couch.”<\/em><\/p>\n\n\n\n

When was the last time you bought something online? Probably fairly recently. And there\u2019s a good chance that pair of shoes, or that rug or that fancy new uber-blender didn\u2019t quite match the description you had in your mind. But what if you could see that rug in your house before you hit the buy button? Or what if you could try on those fancy new sneakers from the comfort of your living room without having to enter your credit card number? Want to see how that blender really looks in your kitchen? Well, guess what, thanks to the power of Extended Reality (XR) now you can! (XR includes virtual reality<\/a> and augmented reality<\/a> experiences as well as 360\u00b0 video<\/a>).<\/p>\n\n\n\n

XR gives brands the opportunity to engage with customers in ways never before possible. Let’s have a look.<\/p>\n\n\n\n

The Brand:<\/strong> BMW<\/p>\n\n\n\n

The Campaign:<\/strong> Leveraging social media influencers and the power of 360 video.<\/p>\n\n\n\n

The Result:<\/strong> BMW created their most successful digital campaign in the brands history, capturing more than 190 million video views, resulting in a 40% increase in brand mentions across all social channels.<\/p>\n\n\n\n

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