{"id":1003,"date":"2020-11-09T23:20:34","date_gmt":"2020-11-09T23:20:34","guid":{"rendered":"https:\/\/chocolatemilkdonuts.com\/?p=1003"},"modified":"2024-04-24T15:37:14","modified_gmt":"2024-04-24T20:37:14","slug":"what-is-webar","status":"publish","type":"post","link":"https:\/\/chocolatemilkdonuts.com\/what-is-webar\/","title":{"rendered":"What is WebAR?"},"content":{"rendered":"\n

WebAR or web-based augmented reality is a digital technology that allows you to easily share augmented reality experiences right over the Internet, no app required! Simply send your users to a specific URL and boom they\u2019re immediately interacting with your latest digital experience. Add interactivity to your next print ad, include a fully interactive product demo right on the back of your business card, or bring a product label to life!<\/p>\n\n\n\n

Learn about our WebAR development services here: <\/p>\n\n\n\n

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WebAR Development by CM&D<\/a><\/div>\n<\/div>\n\n\n\n

Mobile-based augmented reality, the type of AR that runs on your mobile phone or tablet, has been exploding in popularity over the last couple of years. However, there’s always been a bit of a hiccup. Users would first need to go download an app in order to enjoy your experience. With WebAR, that is no longer the case. Augmented reality can now live right on the web!<\/p>\n\n\n\n

Wearable augmented reality technology, sometimes referred to as mixed reality (MR), is another kind of AR that grabs a lot of headlines. However, this tech is likely still 5-10 years away from being consumer ready. MR is enjoyed through some kind of wearable device like a set of AR goggles. Common products you may have heard of in this space include MagicLeap One<\/a> and the Microsoft Hololens<\/a>. Apple has also been teasing a pair or AR glasses for some time, but we’ll have to just wait and see what comes of that. <\/p>\n\n\n\n

Why consider WebAR? <\/h3>\n\n\n\n

Studies show that by adding interactivity to content, messaging can be up to 80% more effective. That’s right, by adding interactivity to your messaging, that information can be up to 80% more sticky in the user’s mind. In addition, you can now share AR content right from your own website. No need to send users to a 3rd-party site like Facebook, Snapchat, or TikTok. You can launch WebAR experiences from any URL of your choosing. <\/p>\n\n\n\n

Similar to static websites, there is also a whole host of different tracking and analytics available when using WebAR. Not only can you track traditional metrics like engagements, time on page, etc. You can also get more granular insights like how long did a user interact with a particular product if a user ‘tried something on’ while using your experience or even capture information on a consumers size. <\/p>\n\n\n\n

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